To make sure communities and stakeholders supported, or at the very least accepted, road safety improvements on their roads.
The Government’s Boost programme put in safety improvements like rumble strips, barriers, wider road shoulders and Intersection Speed Zones on rural roads around the country. These were cheap, quick improvements by road safety standards but could still have a big impact in preventing deaths and injuries. This meant that taxpayers’ money could be spread over several regions, saving lives across the country.
But for this to work, it was important there was local buy in – barriers and even rumble strips can be controversial depending on where they’re installed. The catch was that there wasn’t time or budget for lengthy community engagement.
We designed an approach to match the programme, one recognising the need to make change quickly but which still kept locals and stakeholders informed and sought their feedback where there was risk.
We briefed national stakeholder organisations like the AA and Cycling Action Network, before talking with local groups to share the planned improvements and get their feedback.
In every region where Boost made change, we had an engagement specialist who identified risks like barriers close to someone’s home and talked with landowners to make sure they were comfortable. We shared the work with the wider community through mail drops, advertising and social media, using plain English explanations of how these improvements worked to save lives.
Boost made safety improvements to more than 40 regional state highways, putting in rumble strips, barriers and more across the country. By working closely with local landowners and stakeholder groups to defuse any risks, our efforts meant the project could move quickly, getting on with what it did best: preventing deaths and serious injuries on our roads.